Saturday, May 16, 2009

Break The Jam

As promised, I wanted to give everyone a little information on what Break the Jam was. I wasn't sure at the time, but I looked them up and this is what it says on their website!

The Washington DC Metro Area is ranked as one of the top five most congested cities in the country. In 2003, Americans spent a total of 3.7 billion hours, 2.3 billion gallons of fuel, and 65 billion dollars in gridlock-related expenses. Due to population growth in Washington DC, congestion is also affecting the quality of life by robbing us of time that could be spent with families and friends. Regardless of whether congestion is recurring or non-recurring, there is one root cause of congestion: too many vehicles crowding available road space coupled with a lack of travel options.

The students at the Corcoran College of Art and Design are participating with the program called Design Ignites Change which encourages students nationwide to use design as a solution to social problems. Graphic Design students at the Corcoran College of Art and Design have created an awareness campaign called Break the Jam. The goal of the campaign is to persuade single occupant drivers to use alternate modes of transportation so they can save money and time.

And apparently on Friday I walked right into one of their events! Break the Jam's environmental demonstration occurred on Friday, May 15th during rush hour, between 4PM to 7PM at Farragut North within a 10-foot streetscape. Bystanders had the opportunity to participate in reducing congestion.

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