Thursday, April 2, 2009

Give 'G' An 'A' For Understanding Autism

Today, if no one knows is Autism Awareness Day. Companies like Autism Speaks seek to find the missing puzzle piece by funding global biomedical research into the causes, prevention, treatments, and cure for autism; to raising public awareness about autism and its effects on individuals, families, and society; and to bringing hope to all who deal with the hardships of this disorder.

How fitting it is, that I found an article in BrandWeek titled "Give 'G' An 'A' For Understanding Autism". Gatorade took a series of bold marketing steps to relaunch its brand. While some panned its initial teaser campaign, many parents of children with autism applaud it.

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