Wednesday, March 25, 2009

Top New Products of 2008: Gatorade G2 and Dunkin' Coffee

It was a good year for beverages, as the two most successful new brands in 2008 were Gatorade's G2 and Dunkin' Donuts coffee. The pair topped Information Resources Inc.'s annual Pacesetters list of most successful brands, surpassing the elusive $100 million benchmark for a hit new product.

Source: AdAge

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