Tuesday, March 31, 2009

Kodak Ads Get More Aggressive

Eastman Kodak is stepping up the aggressiveness of its marketing as it tries to jump-start its ink-jet-printer business and revive its beleaguered brand.

Beginning this week, the 103-year-old company is rolling out a new ad campaign for the business that taps into consumers' frustration with the high price of printer ink. Its slogan: "Print and Prosper."

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