Friday, January 23, 2009

Marketers Take Search Ads Beyond Search Engines

Marketers are always looking for new ways to advertise, and when it comes to internet marketing, it appears that many marketers are steering away from Yahoo & Google.  

The reason for this switch is caused by a new trend in how consumers are navigating the web. "More online searches now take place on YouTube, the popular video site owned by Google, than on Yahoo, the No. 2 Web-search property. The change has companies including Pizza Hut, Universal Pictures and rethinking their search marketing strategies."

"Search is being redefined in a lot of different ways," says Peter Hershberg, and as a result marketers are looking at other forms of digital media such as social networking sites like Facebook and Myspace to place their ads on.

Source: WSJ

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