Saturday, November 29, 2008

Marketing American Whiskey Around the Globe

WSJ's David Kesmodel explores American whiskey's global popularity.

Wednesday, November 26, 2008

LeBron James' new 'Chalk' commercial

According to NiceKicks.com, the ad will begin airing tomorrow during the nationally televised NFL games. It will run on major networks and cable channels including ESPN, ABC, FOX, CBS, BET and MTV.

Monday, November 24, 2008

$100,000 Experiment - TheLadders.com

Baileys 'Listen to Your Lips' Ad

Diageo hired Madison Avenue stalwart JWT to help revive its Baileys liqueur brand. The new campaign's slogan, "Listen to your lips," tries to remind people of the Baileys taste by focusing on pictures of lips, in a playful flirty way.

Sunday, November 23, 2008

CareerBuilder.com's Ad

Careerbuilder.com is gearing up for a showdown against Monster.com during Super Bowl XLIII. The two online job sites have much riding on the game since the economic slowdown will have more folks seeking employment.

Monster.com's Ad

Monster.com has signed on to advertise during Super Bowl XLIII after sitting out for four years. The move will pit the online job site against its primary rival, CareerBuilder.com, which will also advertise during the gridiron game.

Tuesday, November 18, 2008

From the Archives: Vintage Tide Ad

See a 1951 Tide commercial that aired on the "Kukla Fran and Ollie" show, an early TV puppet show.

Tide Original Talking Stain Ad

Tide's original Talking Stain ad, which ran during the 2008 Super Bowl.

Tide's Talking Stain Spoof Winner

See an ad that won Tide's Talking Stain spoof commercial contest and aired during the season premiere of "The Office".

Tide's Latest Talking Stain Spoof Ad

This ad was runner-up in the Tide Talking Stain spoof contest, and is being televised this fall.

Pepsi Taps New Ad Agency

Pepsico is shifting its brand advertising to Omnicom's TBWA, a major blow to BBDO, which was behind some of Pepsi's most successful ads. Here are two of the historical ads. Courtesy of Pepsico. (Nov. 18)

Saturday, November 15, 2008

Red Lobster Tries New Cooking Method

In response to one of my previous posts about Red Lobster, I came across this article detailing their new advertising plan.

Article from the WSJ reads:

The Red Lobster seafood chain is kicking off an $8 million ad campaign next week that will tout its new "wood-fire grilling" method. The chain, owned by Darden Restaurants, is seeking to upgrade its menu just as the restaurant business is getting walloped by the tough economy and steep rise in food prices.

The new ads, which feature a chef grilling items like lobsters and scallops, mark a big change for the company. In the past, "we have been advertising fried shrimp, which doesn't signal culinary expertise," says Salli Setta, a Red Lobster marketing executive.

Still, the push could be a bit risky in the current downturn, because consumers may view wood grilling as a more expensive dining option. Ms. Setta counters that a better-quality menu is a good thing to have right now when "money is dear."

Thursday, November 13, 2008

JC Penney's Holiday Ad Campaign

J.C. Penney's new holiday ad campaign is aimed at cash-strapped consumers looking for high-end gifts, but at lower prices.

NBA "Where Amazing Happens"


Monday, November 10, 2008

Red Lobster's Wood-Fire Grill Ad

See Red Lobster's ad touting its new "wood-fire grilling" method. Video courtesy of Red Lobster.

Wednesday, November 5, 2008

Monday, November 3, 2008

Budweiser 'Whassup' Ad

Pillsbury's 'Home Is Calling' Ad



Amid wide-spread economic woes, marketers are ratcheting up images of family and the warmth and safety of home. See an example, in Pillsbury's new Crescent Roll ad. Video courtesy of General Mills