Wednesday, December 3, 2008

Burger King's Transylvania 'Whopper Virgins' Ad

See Burger King's new ad campaign about "Whopper Virgins." This ad features taste tests with farmers from Transylvania and pits the Whopper against McDonald's Big Mac.

2 comments:

  1. I find it funny that they are trying to do this taste test when in reality it does not matter if someone in Thailand or Transylvania likes the whopper over the big mac. Reason being is because their major market is in the US, why does it matter what these people think about it. It would have been more effective if they used this same approach in the US, but blindfolded the individuals and then asked to decide which one they preferred. All in all, I think the campaign was a flop.

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  2. I find it funny that they are trying to do this taste test when in reality it does not matter if someone in Thailand or Transylvania likes the whopper over the big mac. Reason being is because their major market is in the US, why does it matter what these people think about it. It would have been more effective if they used this same approach in the US, but blindfolded the individuals and then asked to decide which one they preferred. All in all, I think the campaign was a flop.

    ReplyDelete